( http://0100101110101101.org/home/unitedwestand/ )
United We Stand: Europe Has A Mission is a fake movie by Eva and Franco Mattes, advertised with posters and online advertisements despite not existing. The fake movie is advertised as being a blockbuster action movie about the forces of Europe teaming up to stop a disaster caused by tensions between the United States and China starring Penelope Cruz and Ewan McGregor.
This is interesting to me because it shows the power of viral marketing and the public space. Significant buzz and interest was formed for the movie through it's fully realized advertising campaign.
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